We Are Social wins Best in Show at the Digiday Video Awards Europe

Global agency We Are Social won Best in Show at the inaugural Digiday Video Awards Europe gala held at The Brewery in London’s this evening. The agency took home the award for Best Social Video campaign for Pogba X Stormzy for Adidas. Featuring Manchester United fan Stormzy and Paul Pogba, a current player for Manchester United, the video announced the most expensive football transfer in history. The campaign generated a considerable amount of buzz, ultimately garnering 30 million views and 3 million shares.

“It was great to win,” said John Crozier, account director at We Are Social. “We’ve all been expecting good things from that campaign because it was such a news event, so we knew it was going to be quite successful. It tapped into a cultural point that everyone could get behind.”

Iris Worldwide took home two awards as well: Best Brand Video for “Never Follow” for Adidas and Best Multiplatform Video Campaign for “Rethink Role Models” for Samsung. A series of short films featuring Australia’s Netball Golden Girls, “Rethink Role Models” reached 1.29 million people on social media within the first 24 hours of being launched.

View the full list of winners here.