Dollar Shave Club is Best in Show at the Digiday Video Awards
Razor delivery company Dollar Shave Club won Best in Show at the 2017 Digiday Video Awards. Its “Dull Life” video series, featuring mind-numbing boring scenarios — an office drone counting jelly beans, an octogenarian hitting the gym, slowly — was created by its agency Decoded Advertising.
Dollar Shave Club is no stranger to the power of a well-executed video ad. Four years ago in 2012, the startup burst onto the e-commerce scene with “Our Blades Are F**king Great,” a video featuring the company founder Michael Dubin that went viral, inspired countless imitators and currently has over 23 million YouTube views.
“We’ve never been prouder to do work that is so dull,” said Hayley Ray, associate creative director at Decoded Advertising.
Best Video Ad Tech Innovation went to MODI Media and Innovid for an interactive video ad created for Volvo, “Luxury Within Reach.” Created especially with the connected TV ecosystem in mind, the ad takes viewers through the new Volvo XC90 and lets them sign up to receive more information via text message — with the hope of driving people into dealerships.